Professional Intelligent Color Studio

Professional color. Your signature. Less work.

The professional tool for photographers and filmmakers. Every RAW finished in seconds: its own AI decides light, color, contrast and skin photo by photo, and you get your hours back.¹

Regular price Promotional price² One payment. Lifetime license.

Buy Prima One Try free for 7 days

Woman with a white mug on a balcony above a town, in rich warm light, edited by Prima One.

Your batch is ready before you are.

Prima Intelligence™ analyzes the whole shoot, recognizes the lighting, suggests corrections and flags what needs your attention. AutoEdit goes further on one photo or the whole batch, and a single undo reverses it all.

The Prima One window on the Edit page, with the photo open and the batch below.

All 38 photos. Edited.

Every photo arrives developed, ready for client review. Prima Enhance doses the AI from 0 to 250%. Signature Memory™ learns what you approve, so the next job starts closer to your style.

Grid with a batch of photos in Prima One.

Color you can see.

Each point is one real pixel of her photo, placed by its color. This is what the AI actually moved.

Color DNA™ carries the color of a photo you love to any other. 15 films and 30 3D LUTs are included, and you can import your own.

PRIMA

Change the light after the shot.

Light Architect reads the depth of your photo and relights it. Pick a scheme or copy the light from any picture. The AI also cuts out people edge to edge, so you can light only them or only the background.

Light Architect panel with its lighting schemes.

The same AI, now on video.

Photo + Motion Color™ carries one visual identity across RAW photos and video. Real camera log profiles, real-time color on playback and professional scopes. Export to H.264, HEVC 10-bit, ProRes, DNxHR, AV1 and HDR.

S-Log3, S-Log2, RED Log3G10, BMD Gen 5, ARRI LogC3, ARRI LogC4, C-Log, V-Log, F-Log, D-Log, Apple Log

Friends laughing and clapping at an outdoor party, edited in Prima One.

Anamorphic, without the math.

The lens squeezes the image. Prima One restores it, from 1.33× to 2×, in photo and video. TrueAspect shows the right proportions while you cull.

Friends in light clothes laughing together at a night party, edited in Prima One.

One app, from card to delivery.

The Deliver page of Prima One, with the export queue.

It has AI. It has no monthly fee.

The AI lives inside the app and runs on your computer, so your images stay with you. There’s no server to rent, so there’s nothing to charge you every month.